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Properties: The unusual business that promises to revolutionize the Argentine coast - La Nacion Propiedades
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Propiedades: el insólito negocio que promete revolucionar a la Costa argentina
Emprendedor nato, el creador de U-Store -que ya tiene tres sedes en San Telmo, Don Torcuato y Escobar- se expande a Pinamar con dos ubicaciones más y promete revolucionar la Costa atlántica
www.lanacion.com.ar
January 6, 2024
Born entrepreneur, the creator of U-Store - which already has three locations in San Telmo, Don Torcuato and Escobar - expands to Pinamar with two more locations and promises to revolutionize the Atlantic Coast
By Candelaria Reinoso Taccone
The creator of U-Store settled in Pinamar with a new venture: Pina Store
Juan Luis Basombrío is a born entrepreneur. With a story that began 15 years ago with a personal loan of $40,000 , he created a company that is a benchmark in the storage sector in Argentina. Initially it rented containers in oil and mining camps, but later ventured into self-storage . Today, together with a partner, he manages an operation that includes 450 containers and 5,200 square meters of space in three locations in Buenos Aires (San Telmo, Don Torcuato and Escobar).
The inspiration for his business came from an American television show, and his focus on using shipping containers allows tenants to easily access their belongings while they are stored there.
In a move that promises to revolutionize the storage landscape on the Atlantic Coast , the company U-Store is joining in a new partnership to bring its innovative approach to Pinamar.
U-Store was born 15 years ago, it has offices in San Telmo, Don Torcuato and Escobar, 450 containers and 95% occupied.
The genesis of this new branch in Pinamar is not a coincidence, but rather the result of a vision of growth and unmet need. In the words of Basombrío: “This summer I met Enrique Shaw, CEO of the developer Pinamar SA, where the possibility of opening a new branch in Pinamar arose . We were looking to expand the business. I went on vacation, we had a coffee and Enrique expressed his interest in this possibility, given the void that exists in that town in this area, especially due to the moment of growth that the city is experiencing.
Everything can be stored and accessed to the door by truck or car.
Its proximity to Buenos Aires, the explosion of construction , the large settlement of people to live permanently and the arrival of two universities, among other indicators, makes Pinamar “ an immediate target ” for opening a storage business.
Pinamar is one of the municipalities in the province of Buenos Aires with the greatest growth in its stable population in recent years.
Satisfy a demand
This vision was materialized thanks to the alliance of other key partners who bring their respective skills and experiences to the project. Federico Von Hunefeld, with his experience in real estate developments, and Rafael De Vito, a prominent businessman in Pinamar, joined this joint venture that seeks to satisfy storage needs in an innovative and effective way , creating a synergy that has been named Pina -Store.With successful experiences in Escobar, Don Torcuato and CABA ( San Telmo ), Basombrío found fertile ground for its growth in Pinamar . “It has developments of all kinds, it is enormous. It operates all year round, while Costa Esmeralda is more for vacations. The city is already old, but it does not have a storage place like the one we are doing,” says Basombrío.
The proposal is versatile and meets various storage needs. From those involved in construction projects who need reliable space to store their appliances and furniture during construction, as well as an on-site container service for daily tools. Their clients are also those entrepreneurs who only open in the summer and need to store their furniture for the high season.
They also target those who rent equipment for the summer, homeowners looking to protect their valuables during the winter, and people who take advantage of the low season to remodel their homes . With a closer and more economical approach, Pina-Store offers solutions to a wide range of container storage needs in the Pinamar community and beyond.
Pina-Store launched its initial operation with 64 containers.
Pinamar's strategic location is not overlooked in this expansion process. “ I think Pinamar is going to be where the business works best .” It has a perfect size, it is very easy to present the service and it is a very good beachhead to grow in other spas,” Basombrío says with confidence.
The operation of this system is simple but effective. They offer 64 maritime containers of 35 cubic meters , providing customers with a large and safe space. Containers are rented for as long as needed, and customers have control of their belongings with the flexibility to leave or remove items as needed. In addition, the custody of the containers is in charge of the company, guaranteeing the security of the stored objects.
The launch of this new business in Pinamar responds to a need that, according to Basombrío, was increasingly evident. “I went to Pinamar in January and since then we did market studies, we talked to people and everything indicates that it is waiting for us,” says the entrepreneur. Even before opening the space, they received their first client : a family that is building their house in Costa Esmeralda and desperately needed a place to store mattresses.
The launch of this new business in Pinamar responds to a need that, according to Basombrio, was increasingly evident.
The dynamics of the city, where 70% of the population moves in a constant flow , and where there is also a growing community of permanent residents, requires agile and reliable storage solutions. To meet this demand, Pina-Store opened two locations simultaneously last week. One of them, located on the road that connects Pinamar with Valeria del Mar , seeks to meet the storage needs of those who travel temporarily, providing a close and accessible service. Meanwhile, the other location on Route 11 is presented as a response to the more commercial and industrial storage demands in the area. In addition, the company has expansion plans that include the construction of small warehouses and cold rooms , which would further expand its service offering.
In a spirit of constant growth and adaptation, Pina-Store launched its initial operation with 64 containers and plans to increase this number to 100 by the beginning of the season, 200 by the end of the season and an ambitious goal of 300 in the first year of operation. life, with 75% occupancy at the end of the season . Although prices may vary depending on demand and the services offered, it is estimated that for the opening, each container will be rented at a value of $60,000 + VAT per month.
Each container will be rented at a value of $60,000 + VAT per month.
Basombrío assures that being a partner of Pinamar SA is “a source of great pride ,” not only because of the company's outstanding track record, but also in its honest work ethic. “While I know that this responsibility is great, I assume it with confidence and determination, despite the country's current economic conditions.” However, Basombrío and his team approach this challenge with unwavering confidence.
With its unique approach, versatility of services and adaptation to the changing needs of the community, Pina-Store is destined to be a prominent player in the storage market in Pinamar. At a time when the city's growth and development is in full swing, this landing appears to be a necessary and welcome addition to the community. The path has been laid out and the prospects are promising for this new venture on the Argentine coast.
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