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Technological revolution: how Artificial Intelligence shows homes before they are built and optimizes the purchase search - Infobae
Source:
www.infobae.com
October 20, 2024
AI has made it easier to track properties with custom filters and market analysis. A process that is expected to become more powerful. Market expectations
By Jose Luis Cieri
Buyers, investors and future owners can tour a home long before the first brick is laid (Illustrative Image Infobae)
The technological revolution has reached the real estate sector, and Artificial Intelligence (AI) is at the heart of this change. Thanks to this tool, buyers, investors and future owners can tour a home long before the first brick is laid.
This possibility is not only changing the way properties are viewed, but it is also already impacting the final decision to buy, rent or build, reducing the risks associated with real estate decisions. AI is marking a new era in the sector and even tenants can search for properties on portals that have this tool.
Within the Proptech field , according to the International Data Group (a global firm of market intelligence, consulting services, and events for the Information Technology markets), its impact is such and growing that it is estimated that, by 2035, 75% of property visits will be made through AI-assisted virtual reality.
Its use facilitates the selection process for buyers, builders, owners and tenants, optimizing the experience and reducing risks.
AI simplifies property tracking by collecting and filtering large volumes of data, enabling customized searches and market trend analysis.
This is what it looks like on portals for those looking to buy or rent (Image optimized through AI)
In Argentina, the adoption of AI and technologies such as ChatGPT is growing in the real estate sector, along with the reintroduction of mortgage loans and money laundering that promise to streamline operations.
The market highlights that these tools represent a valuable resource for real estate agencies and developers, because they allow them to improve competitiveness and offer a more efficient and personalized service.
In addition, AI algorithms enable the creation of immersive presentations through digital twins and virtual tours, offering interactive experiences that simplify decision-making.
Model made using digital twins. You can see what a private neighborhood will look like before it is developed (Photo courtesy: PINT)
Amoreo Casotti said AI is also streamlining data management for developers, “predicting market trends and increasing profitability in real estate projects by improving accuracy and reducing the time needed to close deals.”
Allows the search for properties, adjusting the results to user preferences through customized filters.
It also benefits architecture by allowing engineers and architects to design and build more efficiently. Its ability to analyze large volumes of data facilitates the identification of patterns and trends in design, contributes to the generation of architectural models, and optimizes decision-making in key aspects such as materials, energy efficiency and aesthetics.
Furthermore, AI is proven to open up new creative possibilities by exploring innovative designs that might not be considered using traditional methods, pushing the boundaries of what is possible in architecture.
Fabián Achával , CEO of Fabián Achával Propiedades and creator of Radar Inmobiliario, highlighted that “the emergence of tools such as ChatGPT have democratized access to AI, allowing small businesses and individuals to take advantage of this technology.”
AI work optimizes the visual of images displayed on real estate portals
The use of this tool grew rapidly in content generation and productivity tasks, such as writing emails or creating videos. In just one year, AI has begun to be integrated into the sector in a forceful way, and those who incorporated these tools into their workflows already see a significant competitive advantage.
According to Achával, one of the most promising aspects is the ability of AI to generate virtual home staging (staging of the home that is being sold or rented), a task previously reserved for specialized companies, which can now be done with just a few clicks.
“Furthermore, it suggests that the implementation of virtual sales assistants, capable of managing CRM (Customer Relationship Management), calendars and data from multiple sources, will allow companies in the real estate sector to achieve significant leaps in productivity,” Achával added.
In addition to simplifying the search, AI also improves market analysis, providing data on high-demand areas and less sought-after areas.
In addition to simplifying the search, AI also improves market analysis, providing data on high-demand areas and less sought-after areas. Buyers and sellers can thus make more informed decisions, based on accurate projections of the future value of properties.
AI algorithms also help predict increases or decreases in prices, anticipating trends that are useful for both investors and buyers.
“On the other hand, AI is being used in property management, allowing for the control of service costs and the early detection of maintenance problems. This technology is also capable of monitoring the security of properties, alerting to suspicious activities or anomalies such as malfunctioning doors, windows or access control systems, which ensures more efficient and secure management of the properties,” said Amoreo Casotti.
AI makes it possible to simulate and visualize projects before construction, anticipating necessary adjustments and reducing risks.
Brian Reed , marketing and digital transformation manager at Inmobiliaria Narvaez, told Infobae that “a key benefit: unlike the traditional rendering generation process, once the digital mockup is developed, unlimited videos can be created, eliminating waiting times for rendering.”
Image of a development in San Isidro through a digital model
As an example, Reed mentioned that for the model of a project in Martínez (San Isidro), the cost was USD 8,000 and included renders and promotional videos.
The digital model gives clients a preview of properties before they are built, thanks to extremely realistic real-time graphics. Developers and future buyers can freely explore the space, observe materials, textures and simulate natural light depending on the time of day.
In addition to strengthening customer confidence with a detailed visualization of the project, digital models facilitate personal interaction between buyer and real estate agent (Photo Courtesy: Inmobiliaria Narvaez)
This technology integrates satellite images, showing inclusions such as hallways and amenities, contributing to a more conscious and accurate purchasing decision.
“This method allows for an interactive tour of the space, offering unparalleled realism compared to other methods. It allows for free exploration in great detail, along with the option to simulate different times of day, offering a unique and detailed experience for buyers. Unlike static renders or pre-recorded videos, digital mock-ups give the user complete control of the experience,” said Reed.
Despite advances such as real estate portals and remote communication, transaction closings often occur in person, highlighting the importance of regaining personal contact to better understand customer preferences.
The potential of technology to improve the shopping experience is significant, providing a complete and dynamic representation of the project to be built.
One limitation of this tool is the need for a specialized PC with a graphics card with its own processor, since real-time rendering requires certain technical requirements.
As its implementation becomes more common, its impact on the real estate market is likely to grow, influencing purchasing preferences by offering a more complete view of projects.
Brian Reed concluded: “The ability to prevent structural errors and detect improvements at the development stage can also positively influence construction costs, optimizing processes from the initial stage to the completion of the project.”
www.buysellba.com
Source:
Revolución tecnológica: cómo la Inteligencia Artificial muestra viviendas antes de su construcción y optimiza la búsqueda de compra
La IA facilitó el rastreo de propiedades con filtros personalizados y análisis de mercado. Un proceso que se estima se irá potenciando, Las expectativas del mercado
www.infobae.com
October 20, 2024
AI has made it easier to track properties with custom filters and market analysis. A process that is expected to become more powerful. Market expectations
By Jose Luis Cieri
Buyers, investors and future owners can tour a home long before the first brick is laid (Illustrative Image Infobae)
The technological revolution has reached the real estate sector, and Artificial Intelligence (AI) is at the heart of this change. Thanks to this tool, buyers, investors and future owners can tour a home long before the first brick is laid.
This possibility is not only changing the way properties are viewed, but it is also already impacting the final decision to buy, rent or build, reducing the risks associated with real estate decisions. AI is marking a new era in the sector and even tenants can search for properties on portals that have this tool.
Within the Proptech field , according to the International Data Group (a global firm of market intelligence, consulting services, and events for the Information Technology markets), its impact is such and growing that it is estimated that, by 2035, 75% of property visits will be made through AI-assisted virtual reality.
Its use facilitates the selection process for buyers, builders, owners and tenants, optimizing the experience and reducing risks.
AI simplifies property tracking by collecting and filtering large volumes of data, enabling customized searches and market trend analysis.
This is what it looks like on portals for those looking to buy or rent (Image optimized through AI)
In Argentina, the adoption of AI and technologies such as ChatGPT is growing in the real estate sector, along with the reintroduction of mortgage loans and money laundering that promise to streamline operations.
The market highlights that these tools represent a valuable resource for real estate agencies and developers, because they allow them to improve competitiveness and offer a more efficient and personalized service.
Crucial aspects
Jorge Amoreo Casotti , CEO of proptech PINT (Propiedades Inteligentes), told Infobae that this technology streamlines searches and facilitates online transactions, significantly improving the user experience. “By reducing traditional frictions in the purchase and rental of properties, AI is raising service standards in the market,” he said.In addition, AI algorithms enable the creation of immersive presentations through digital twins and virtual tours, offering interactive experiences that simplify decision-making.
Model made using digital twins. You can see what a private neighborhood will look like before it is developed (Photo courtesy: PINT)
Amoreo Casotti said AI is also streamlining data management for developers, “predicting market trends and increasing profitability in real estate projects by improving accuracy and reducing the time needed to close deals.”
Allows the search for properties, adjusting the results to user preferences through customized filters.
It also benefits architecture by allowing engineers and architects to design and build more efficiently. Its ability to analyze large volumes of data facilitates the identification of patterns and trends in design, contributes to the generation of architectural models, and optimizes decision-making in key aspects such as materials, energy efficiency and aesthetics.
Furthermore, AI is proven to open up new creative possibilities by exploring innovative designs that might not be considered using traditional methods, pushing the boundaries of what is possible in architecture.
Fabián Achával , CEO of Fabián Achával Propiedades and creator of Radar Inmobiliario, highlighted that “the emergence of tools such as ChatGPT have democratized access to AI, allowing small businesses and individuals to take advantage of this technology.”
AI work optimizes the visual of images displayed on real estate portals
The use of this tool grew rapidly in content generation and productivity tasks, such as writing emails or creating videos. In just one year, AI has begun to be integrated into the sector in a forceful way, and those who incorporated these tools into their workflows already see a significant competitive advantage.
According to Achával, one of the most promising aspects is the ability of AI to generate virtual home staging (staging of the home that is being sold or rented), a task previously reserved for specialized companies, which can now be done with just a few clicks.
“Furthermore, it suggests that the implementation of virtual sales assistants, capable of managing CRM (Customer Relationship Management), calendars and data from multiple sources, will allow companies in the real estate sector to achieve significant leaps in productivity,” Achával added.
In addition to simplifying the search, AI also improves market analysis, providing data on high-demand areas and less sought-after areas.
In addition to simplifying the search, AI also improves market analysis, providing data on high-demand areas and less sought-after areas. Buyers and sellers can thus make more informed decisions, based on accurate projections of the future value of properties.
AI algorithms also help predict increases or decreases in prices, anticipating trends that are useful for both investors and buyers.
“On the other hand, AI is being used in property management, allowing for the control of service costs and the early detection of maintenance problems. This technology is also capable of monitoring the security of properties, alerting to suspicious activities or anomalies such as malfunctioning doors, windows or access control systems, which ensures more efficient and secure management of the properties,” said Amoreo Casotti.
AI makes it possible to simulate and visualize projects before construction, anticipating necessary adjustments and reducing risks.
Digital mockup
Within the technological field, the implementation of digital models with Unreal Engine represents a variable cost for developers and construction companies, depending on the magnitude and complexity of the project.Brian Reed , marketing and digital transformation manager at Inmobiliaria Narvaez, told Infobae that “a key benefit: unlike the traditional rendering generation process, once the digital mockup is developed, unlimited videos can be created, eliminating waiting times for rendering.”
Image of a development in San Isidro through a digital model
As an example, Reed mentioned that for the model of a project in Martínez (San Isidro), the cost was USD 8,000 and included renders and promotional videos.
The digital model gives clients a preview of properties before they are built, thanks to extremely realistic real-time graphics. Developers and future buyers can freely explore the space, observe materials, textures and simulate natural light depending on the time of day.
In addition to strengthening customer confidence with a detailed visualization of the project, digital models facilitate personal interaction between buyer and real estate agent (Photo Courtesy: Inmobiliaria Narvaez)
This technology integrates satellite images, showing inclusions such as hallways and amenities, contributing to a more conscious and accurate purchasing decision.
“This method allows for an interactive tour of the space, offering unparalleled realism compared to other methods. It allows for free exploration in great detail, along with the option to simulate different times of day, offering a unique and detailed experience for buyers. Unlike static renders or pre-recorded videos, digital mock-ups give the user complete control of the experience,” said Reed.
Despite advances such as real estate portals and remote communication, transaction closings often occur in person, highlighting the importance of regaining personal contact to better understand customer preferences.
The potential of technology to improve the shopping experience is significant, providing a complete and dynamic representation of the project to be built.
One limitation of this tool is the need for a specialized PC with a graphics card with its own processor, since real-time rendering requires certain technical requirements.
As its implementation becomes more common, its impact on the real estate market is likely to grow, influencing purchasing preferences by offering a more complete view of projects.
Brian Reed concluded: “The ability to prevent structural errors and detect improvements at the development stage can also positively influence construction costs, optimizing processes from the initial stage to the completion of the project.”
www.buysellba.com
