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The Buenos Aires street that became the city's mecca of art and design - La Nacion Propiedades
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www.lanacion.com.ar
November 05, 2004
In just a few blocks, there are more than 70 decoration and interior design stores, establishing itself as the hub of open-air design in Buenos Aires.
By Silvina Vitale
The Arenales District has established itself as the city's art, design and decoration circuit Santiago Filipuzzi
Over the last 10 years, the area of influence of the so-called Arenales District has gradually expanded, and today it not only occupies this street in Recoleta , between Cerrito and Plaza Vicente López, but also extends to Juncal, the transversal streets and goes beyond the plaza towards Callao. As happens in other parts of the world, these hubs that combine art, design and decoration are becoming more and more popular and bring together professionals from the sector, artists, but also the general public.
A few days ago, the ninth edition of Tendencia Arenales took place, an invitation from the Arenales District for the community to live a close experience with design and the entire universe of art that surrounds it . Once again, the stores carried out actions together with prominent artists to intervene in their stores , this year, under the premise: “the plot”. In line with this slogan, different activations could be seen in the stores, some of the most striking, from networks of threads that hung high up, interwoven organic shapes made with branches or recycled materials, kaleidoscopes achieved with discarded colored acrylics, designs with fabrics, wool and different fibers, among many others.
“We think that Distrito Arenales forms a network, a fabric of individuals who come together and in this way empower each other and make a greater whole. There is a network of ideas, aesthetics, languages and creative disciplines. The borders are blurred and it is there, in diversity and difference, where everything becomes stronger and more interesting,” says Laura Saint-Agné, designer, visual artist and curator of this edition of Tendencia Arenales together with architect Federico Platener, regarding the concept they worked on this year.
Laura Saint-Agné, curator of this latest edition, together with Federico Platener, Gonzalo Ger and Federico ChurbaCourtesy of Arenales District
The plot, the network and the fabric were the triggers this year to intervene in the premises Santiago Filipuzzi
The stained glass windows are being altered and display artistic proposals that are very different from their everyday life. Santiago Filipuzzi
Both of them guided the process of intervention of windows and facades and were in charge of forming creative duos between stores and artists such as Santiago Paredes Monica Sartori, Carmela Irizar, Estanislao Fagnilli, Sebastian Desalvo, Lucila Sampayo, Marina Heredia, Javier Bustos, Fernando Brizuela, Ines Diaz Saubidet, David Klauser, Agustina Ruiz, Luisa Freixas, Lucrecia Romero Victorica, Javier Bustos, and Kalil Llamazares and Willi Rommel, among others.
Regarding this joint work, Platener believes that the objective was to integrate the diversity of views. “The proposal sought to complete the concept of the plot, through these interdisciplinary collaborations so that they finally reach the public and this creative, human and urban network is finally realized ,” says the architect. He explains that, in this edition, visitors found installations, product displays in a different way than usual, audiovisual projects, performances, immersive installations, fashion and live music. Both curators highlight the festive character and the spirit of celebration that were experienced in the streets of the district that became a meeting point for those who love art and design.
For Platener, it is very important that art leaves institutional spaces and galleries to take over alternative and non-traditional spaces . “This creates a need for the artist to consider new languages to reach a wider audience. The street is definitely that space of encounter with the masses where the observer is not necessarily going out to consume art, so art has to surprise and capture their attention,” he warns.
The street as a meeting place between art and people Santiago Filipuzzi
Chrysalis was the name of the work by Willy Rommel and Kalil Llamazares for the Kalpakian store, a sculpture made with pruning branches and wool from the brandSantiago Filipuzzi
The street becomes pedestrian and art comes out of the galleries to meet themSantiago Filipuzzi
Santiago Winokur, a retail broker at Newmark, agrees that Distrito Arenales is consolidating itself as one of the most attractive areas for commerce thanks to the prestige it has acquired over the years. “It brings together the most important brands of interior design, decoration and art in the heart of Recoleta , making it a tempting destination for both residents and tourists,” he says. He clarifies that, although the premises in this corridor are rented relatively quickly due to the positioning and visibility generated by setting up in this area, there are only a few vacant spaces whose rental values range from around US$30/m² to US$40/m². While on corners or strategic points with greater visibility they can reach up to US$50/m².
There are very few vacant premises in the area and the rental price is around US$35/m2 to US$40/m2.Santiago Filipuzzi
The area has a high pedestrian and tourist traffic. Santiago Filipuzzi
“Although this area has a high pedestrian and vehicle traffic, it has earned the privilege of being a great point of interest welcoming all those who want to enjoy the established brands of design and decoration,” he analyzes.
For both Saint-Agné and Platener, the relevance of the corridor is due to the fact that this route has historically been associated with local design due to its rich interior design offering for many years . However, they assure that the creation of the Arenales District generated its own identity that strengthened the idea of a design corridor that grows year after year. In this line, events such as La Noche del Diseño and Tendencia Arenales collaborate to consolidate this profile of the area.
“Each edition of Tendencia Arenales attracts new visitors who join those from previous editions, making it a prominent event on the local art and design agenda,” they say. This evolution is a response to the level of artists and designers and the creativity of the interventions. “It is a serious game with a great commitment, it should be noted that what is exhibited is outside the norm,” they point out.
Kalil Llamazares creating his work with pruned branches and Kalpakian wool
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Source:
La calle porteña que se convirtió en la meca del arte y el diseño de la ciudad
En unas pocas manzanas, se concentran más de 70 locales de decoración e interiorismo y se impone como el polo del diseño a cielo abierto porteño
www.lanacion.com.ar
November 05, 2004
In just a few blocks, there are more than 70 decoration and interior design stores, establishing itself as the hub of open-air design in Buenos Aires.
By Silvina Vitale
The Arenales District has established itself as the city's art, design and decoration circuit Santiago Filipuzzi
Over the last 10 years, the area of influence of the so-called Arenales District has gradually expanded, and today it not only occupies this street in Recoleta , between Cerrito and Plaza Vicente López, but also extends to Juncal, the transversal streets and goes beyond the plaza towards Callao. As happens in other parts of the world, these hubs that combine art, design and decoration are becoming more and more popular and bring together professionals from the sector, artists, but also the general public.
A few days ago, the ninth edition of Tendencia Arenales took place, an invitation from the Arenales District for the community to live a close experience with design and the entire universe of art that surrounds it . Once again, the stores carried out actions together with prominent artists to intervene in their stores , this year, under the premise: “the plot”. In line with this slogan, different activations could be seen in the stores, some of the most striking, from networks of threads that hung high up, interwoven organic shapes made with branches or recycled materials, kaleidoscopes achieved with discarded colored acrylics, designs with fabrics, wool and different fibers, among many others.
“We think that Distrito Arenales forms a network, a fabric of individuals who come together and in this way empower each other and make a greater whole. There is a network of ideas, aesthetics, languages and creative disciplines. The borders are blurred and it is there, in diversity and difference, where everything becomes stronger and more interesting,” says Laura Saint-Agné, designer, visual artist and curator of this edition of Tendencia Arenales together with architect Federico Platener, regarding the concept they worked on this year.
Laura Saint-Agné, curator of this latest edition, together with Federico Platener, Gonzalo Ger and Federico ChurbaCourtesy of Arenales District
The plot, the network and the fabric were the triggers this year to intervene in the premises Santiago Filipuzzi
The stained glass windows are being altered and display artistic proposals that are very different from their everyday life. Santiago Filipuzzi
Both of them guided the process of intervention of windows and facades and were in charge of forming creative duos between stores and artists such as Santiago Paredes Monica Sartori, Carmela Irizar, Estanislao Fagnilli, Sebastian Desalvo, Lucila Sampayo, Marina Heredia, Javier Bustos, Fernando Brizuela, Ines Diaz Saubidet, David Klauser, Agustina Ruiz, Luisa Freixas, Lucrecia Romero Victorica, Javier Bustos, and Kalil Llamazares and Willi Rommel, among others.
Regarding this joint work, Platener believes that the objective was to integrate the diversity of views. “The proposal sought to complete the concept of the plot, through these interdisciplinary collaborations so that they finally reach the public and this creative, human and urban network is finally realized ,” says the architect. He explains that, in this edition, visitors found installations, product displays in a different way than usual, audiovisual projects, performances, immersive installations, fashion and live music. Both curators highlight the festive character and the spirit of celebration that were experienced in the streets of the district that became a meeting point for those who love art and design.
For Platener, it is very important that art leaves institutional spaces and galleries to take over alternative and non-traditional spaces . “This creates a need for the artist to consider new languages to reach a wider audience. The street is definitely that space of encounter with the masses where the observer is not necessarily going out to consume art, so art has to surprise and capture their attention,” he warns.
The street as a meeting place between art and people Santiago Filipuzzi
Chrysalis was the name of the work by Willy Rommel and Kalil Llamazares for the Kalpakian store, a sculpture made with pruning branches and wool from the brandSantiago Filipuzzi
The street becomes pedestrian and art comes out of the galleries to meet themSantiago Filipuzzi
High demand
The design movement in this area also has repercussions on the real estate level with a high demand . According to Antonio Ginevra, director of the Aranalfe real estate agency, the premises in the Arenales District are in high demand since they are concentrated in the design, art and decoration sector and there are practically no vacancies. “ They are rented quickly at a rate of US$35/m² for a ground floor room. The contracts are made in pesos and adjusted quarterly by CPI (Consumer Price Index),” he says.Santiago Winokur, a retail broker at Newmark, agrees that Distrito Arenales is consolidating itself as one of the most attractive areas for commerce thanks to the prestige it has acquired over the years. “It brings together the most important brands of interior design, decoration and art in the heart of Recoleta , making it a tempting destination for both residents and tourists,” he says. He clarifies that, although the premises in this corridor are rented relatively quickly due to the positioning and visibility generated by setting up in this area, there are only a few vacant spaces whose rental values range from around US$30/m² to US$40/m². While on corners or strategic points with greater visibility they can reach up to US$50/m².
There are very few vacant premises in the area and the rental price is around US$35/m2 to US$40/m2.Santiago Filipuzzi
The area has a high pedestrian and tourist traffic. Santiago Filipuzzi
“Although this area has a high pedestrian and vehicle traffic, it has earned the privilege of being a great point of interest welcoming all those who want to enjoy the established brands of design and decoration,” he analyzes.
For both Saint-Agné and Platener, the relevance of the corridor is due to the fact that this route has historically been associated with local design due to its rich interior design offering for many years . However, they assure that the creation of the Arenales District generated its own identity that strengthened the idea of a design corridor that grows year after year. In this line, events such as La Noche del Diseño and Tendencia Arenales collaborate to consolidate this profile of the area.
“Each edition of Tendencia Arenales attracts new visitors who join those from previous editions, making it a prominent event on the local art and design agenda,” they say. This evolution is a response to the level of artists and designers and the creativity of the interventions. “It is a serious game with a great commitment, it should be noted that what is exhibited is outside the norm,” they point out.
Kalil Llamazares creating his work with pruned branches and Kalpakian wool
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