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The Government is preparing an artificial intelligence system so that Milei's speeches are translated into 10 languages - Infobae
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El Gobierno prepara un sistema de inteligencia artificial para que los discursos de Milei se traduzcan a 10 idiomas
Lo está diseñando el equipo de comunicación digital que trabaja en Casa Rosada. Detalles de una iniciativa que no registra antecedentes entre presidentes del mundo
www.infobae.com
April 08, 2024
It is being designed by the digital communication team that works at Casa Rosada. Details of an initiative that has no precedent among world presidents
By Eduardo Menegazzi
Javier Milei during one of his speeches (EFE)
If something characterizes La Libertad Avanza as a political force, it is the management of social networks or communication through digital media as one of the favorite tools to spread its ideas and activities or to promote its candidates. 70% of the people who work in communication for Javier Milei's government are dedicated to this task , to have a measure of the relevance given to it.
One of the latest developments is that this digital team launched, through the use of artificial intelligence, the generation of a dubbing of the President's videos that would be used for both live and recorded speeches. The idea is that with the same voice there will be a simultaneous dubbing of his television appearances in 10 languages: English, German, Italian, French and 6 other languages to be defined, according to the information published this Monday in the weekly Infobae newsletter “ A open microphone ”.
According to La Rosada sources, the delay - delay is a sound effect that consists of the multiplication and modulated delay of a sound signal - between the original sound and the translation is estimated to be barely more than a minute.
The initiative arose after a meeting with representatives of the YouTube platform who visited the Casa Rosada in recent days. The communication team that works in what was previously called the Women's Room on the first floor of Balcarce 50 and which has now been renamed the Próceres Hall is made up mostly of young people under 25 years of age . The General Director of Digital Communication appointed by the head of state in February is Juan Pablo Carreira, who is known on Twitter as Juan Doe. The Buenos Aires provincial deputy Agustín Romo acts as coordinator.
On January 18 on his X account, Milei reposted what Elon Musk had published after his speech at the Davos Forum, in Switzerland. “Milei's speech in 2024 in Davos, translated directly into English by AI (artificial intelligence) in his own accent. Better than the dubbed version, in my opinion,” the magnate wrote, perhaps a preview of what will happen now.
Juan Pablo Carreira, General Director of Digital Communication
Currently, the videos that involve Milei on social networks are supervised by filmmaker Santiago Oría, who was also in charge of the new image of the presidential office and all the logos that are used to accompany each official act, be they of the head of state, of one of his ministers or of the spokesman Manuel Adorni. Oría has been working with Milei since he made a documentary to promote the book Pandenomics in 2020. From there he took care of all the official spots, posters, flyers, and also the aesthetics to be used in each appearance of the libertarian leader and the posting of the videos on networks.
Oría accompanies Milei on each of the trips abroad and records her movements through filming and photographs.
Among the latest videos is the one related to March 24 in which the journalist Juan Bautista “Tata” Yofre, the former guerrilla of the Montoneros group, Luis Labraña, and María Fernanda, the daughter of Captain Viola who was murdered in Tucumán during the government of María Isabel Martínez de Perón and in which the Government tried to tell what they consider “the complete story” of what happened during the last military dictatorship. It was part of what libertarians consider “the cultural battle” that must be won in terms of public communication.
Milei is always very active on social media, which has earned him almost equal criticism and praise. He himself clarified that his account on X (her former Twitter) is managed personally and that he dedicates a lot of time to it. On Instagram, however, he receives help from specialists, most of them digital natives, but he also participates. The case is different on TikTok and YouTube where the publications are entirely in the hands of the young team.
The least used is the Facebook account in which content that has already been diagrammed for the rest of the networks is usually reproduced.
