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The new area of the northern corridor recognized as “the area of mini-gated neighborhoods” - La Nacion Propiedades
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LA NACION
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July 1st, 2024
A delimited sector of Martínez stops being industrial to become the new residential proposal of the area, with new projects and a defined public that chooses it.
The new proposals in the Martínez Alto area reconfigure the traditional town in the north of GBA
Martínez , like many places in the northern corridor, is undergoing transformation. One of the places that has experienced the most changes in recent times was the sector bordered by Fondo de la Legua Avenue and Santa Fe Avenue , Unidad Nacional Avenue to Paraná Avenue. This space, which in terms of real estate began to be called Martínez Alto, is multiplying its urban development proposals.
According to specialists, the area has two very different characteristics. From Fondo de la Legua to Fleming Avenue, it is a sector that could be defined as mixed - it combines residential and industrial - while from Fleming to Santa Fe Avenue, the predominance is held by residential projects and commercial premises. The latter are preferably located on the main arteries. “Martínez is a consolidated residential neighborhood in the San Isidro district. It is characterized by its easy access, its wide and attractive green spaces. And by its gastronomic and recreational proposals, many of which are located around the racetrack. As if that were not enough, the place has very good connectivity, that is, a large number of means of transport. In some way, Martínez Alto has the benefits of Martínez, and we must add the push that comes from the development of new proposals ,” says Daniel Salaya, president of the Salaya Romera real estate agency , one of the firms specialized in the area.
In Organa, home prices start at US$355,000.
From commercial to residential
Without a doubt, this is one of the areas that has been undergoing a transformation for some years now. “For some time now, the relationship between industry and neighborhood has undergone a profound change following the restructuring processes of the productive sector. Industrial buildings are gradually beginning to give way to new proposals. In other words, industries have been leaving their locations in what are now called central urban areas. The land that once housed industrial buildings is usually large, attractive and has very good access to transportation. A formula for success in these times,” explains Ramiro Álvarez, manager of Industries at Inmobiliaria Narvaez. Alan Flexer, manager of ventures at the firm, adds: “These characteristics are largely favored or driven by an initiative of the municipality of San Isidro that tends to prioritize the development of residential proposals over commercial ones. Without a doubt, this, along with the birth of some housing projects, began to transform this scenario.”Some argue that the Martínez Alto area is comparable to the so-called La Calabria area in San Isidro (located between the Las Carreras and Béccar neighborhoods). An area characterized by its tree-lined streets, low-rise buildings, cobblestone streets and new real estate developments .
Edison, for those seeking tranquility and comfort.
Who chooses it and what they look for
According to experts, the public that chooses Martínez is varied and diverse. On the one hand, there are those who demand the place because they have lived in the neighborhood all their lives. “This type of client usually feels a great sense of belonging, even if they work outside of Martínez. But in these cases, their family and social life tends to have the neighborhood as its epicenter,” says Flexer.On the other hand, Salaya says, the place is increasingly receiving visitors from the capital. Most of the new residents who were not born and raised in Martínez tend to come from neighborhoods such as Palermo, Recoleta, Caballito or Villa Urquiza , among others. “These people come to this corner of Greater Buenos Aires in search of tranquility and a new lifestyle,” says the firm's representative.
Among the most sought-after types of apartments for young people are the two-room apartments (between 50 and 65 m² in total). This public is usually defined by single people or couples who are looking for a first home. In the case of three-room apartments (between 70 and 90 m²), they are sought after by typical families with small children, divorced parents and older couples who are going through empty nest syndrome (and who need to downsize).
A condominium with 48 lofts will soon be on sale in the area, located on Castelli and Ezpeleta. Prices there will start at US$160,000.
“Four-room units are chosen, above all, by families with school-age children. On the other hand, we are receiving more and more enquiries from young couples who need more rooms to work from home. In this case, the dimensions can vary between 120 m² and 200 m². If they include a garden, these surfaces can be extended by up to 50% more,” says Flexer.
According to Salaya, much of the success of this type of development is based on the fact that there is a wide variety of real estate offers in this area, which seems to respond to the most varied profiles of the public. “The large number of new proposals, without a doubt, generates a rich and diverse social composition. In addition, the area experienced a demographic growth based, to a large extent, on the construction that was carried out - in recent years - of a number of AAA office projects (on Panamericana and Avenida De la Unidad Nacional). This became a great driver for the establishment of the public, both in Martínez Alto and in the surrounding areas,” says the broker. And he adds: “ Something that encouraged the arrival of new neighbors in the area is that this part of the northern corridor has very good educational institutions .”
Organa is a project with 22 houses, designed with sustainable features and sold under the turnkey system.
New projects
In the area , rental prices for apartments with amenities start at US$1,000 per month. While in residential complexes with amenities, houses start at US$1,800 per month.For those looking to buy, several new proposals stand out: Organa, Edison, Caleta Haus, Ambar and Tres Sargentos.
For those looking to live in a house, the Organa gated community is a development of 22 contemporary homes that follow the Passivhaus construction philosophy , which promotes an energy-efficient construction standard and offers high interior comfort. The units in this project range in size from 232 m² to 296 m², have three bedrooms (some units have the possibility of four) and three or four levels depending on the type of property. These properties are unique in that they are sold on a turnkey basis. Prices start at US$355,000 .
A similar proposal is Caleta Haus, located on Azcuénaga Street. It consists of nine houses with a clean and functional design , which stand out for their volume and the constant movement of their façade. The houses have very wide fronts, each one has three functional bedrooms, exclusive gardens, a gallery with a barbecue and its own garage. Those who are thinking of purchasing a lot there should consider outlays starting at US$350,000.
Caleta Haus are houses with a clean and functional design, which stand out for their volumetry and the constant movement of their façade.
For those looking for one- or two-bedroom apartments, there is Ambar, a three-story building on Italia 1500, which offers nine functional units - three per floor - and 13 parking spaces. There, units start at US$187,000 . While those looking for larger units can opt for the proposal located at Tres Sargentos 2100, where apartments start at US$265,000.
Edison, a private neighborhood of 26,195 m2, which has 45 plots, offering surfaces between 300 and 400 m2.
For those who want a custom home, Edison is a small, private neighborhood of 26,195 m², which has 45 lots , offering surfaces between 300 and 400 m². In this case, the land is sold for starting at US$200,000 .
According to the brokers consulted, a condominium with 48 lofts, located on Castelli and Ezpeleta, will soon be on sale . Prices there will start at US$160,000. Another of the novelties that will soon hit the market will be the Lebris building, a multi-family residential project, which will also have 14 residential lots for sale. In this case, the prices at which they will be put on sale are yet to be defined.
“ Today, Martínez Alto has become, for many, the much talked about '5-minute city'. Here you can work, study, have fun, get an education, shop and live,” concludes Salaya.
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