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The sale of lots in gated communities closes the year on the rise: what buyers are looking for - Infobae
Source:
www.infobae.com
December 23, 2024
Interest in land in private developments increased in 2024, driven by changes in housing priorities, financing options and the attractiveness of new developments. Pilar and Tigre, the areas leading the demand
By Jose Luis Cieri
Before the arrival of summer, the suburban real estate market was activated
The market for lots in gated communities and private developments experienced growth during 2024, especially towards the end of the year. Factors such as economic recovery, financing offers and renewed interest in open spaces explain this trend, which positions areas such as Pilar, Tigre and Los Cardales, in the Exaltación de la Cruz district, as benchmarks in the sector.
Since the pandemic, progress has not stopped and the interest in living or going on weekends to areas close to nature and bodies of water has increased the demand to reside in different private developments distributed in the suburban real estate market.
According to Ezequiel Farina , a partner at J Desarrollos, this phenomenon has both economic and social roots. “The pandemic marked a change in habitat preferences, with priority given to green spaces and contact with nature. This, coupled with teleworking, prompted several families to move away from urban centers. In 2024, the stability of the dollar and low inflation reinforced the perception of lots as a safe investment,” he told Infobae .
The interest in land is not only a response to a desire for quality of life, but also to its attractiveness as a safe haven for value. Lots in dollars maintain their stability compared to other investment options, while the payment facilities offered by developers broaden access to this market.
In projects such as ALTOS, in Pilar, lots are sold from USD 70,000, with financing plans of up to 60 installments, according to Farina.
“In our case, we maintain competitive prices to attract a diverse public. We hope that the consolidation of the neighborhood and the improvements in infrastructure will further boost the value of the properties in the medium term,” said Farina.
In Los Cardales, the expansion of developments such as Ayres de Cardales reinforces the importance of this region. This neighbourhood, designed by the BMA Arquitectos studio, combines large plots of land ranging from 2,300 to 3,900 m2 with a natural environment that preserves 50% of the common green areas.
Render of ALTOS Concept Living, a development that is coming to Pilar
Javier Brea , the project's commercial manager, highlighted that the values of the lots range between USD 80,000 and USD 200,000. “The design responds to those who seek a rural lifestyle without sacrificing quality of services and connectivity,” he said.
In addition to location, amenities play a central role. Sports infrastructure, recreational spaces and services such as 24-hour security and coworking are highly valued. “Families prioritize projects that offer quality of life, such as green areas and social clubs,” Farina explained.
The size and orientation of the lot also influence the choice. Larger plots, with views of green areas, tend to attract those seeking exclusivity and contact with nature.
Gonzalo Urdapilleta , from Teresa Urdapilleta Properties, attributed this growth to the perception of economic stability and the acceptance of new construction prices. “The cost of urbanization and replacement has increased, but buyers understand that it is a strategic opportunity to protect the value in the long term. This has reactivated projects that had been postponed,” he explained.
Money laundering was a key factor in the upturn in the land market, allowing buyers to channel funds into land in dollars. This mechanism not only encouraged purchases, but also financed new stages of projects, generating a virtuous cycle of investment.
Urdapilleta explained that the money laundering, in addition to attracting investors, made it possible to boost projects with new infrastructure. “This tool was key to achieving important stages of development.
In high-demand areas such as Costa Esmeralda (between Partido de la Costa and Pinamar), land prices also registered year-on-year increases of up to 15%, especially in premium sectors. Luis Peralta , sales manager at JPU Urruti, highlighted that the strategic location and the consolidation of domestic tourism are key factors in attracting both investors and buyers looking for a second home.”
Premium areas with golf or sea views tend to appreciate the most, with annual increases of over 20%, while standard areas or areas far from amenities, although growing less, tend to appreciate between 5 and 10%, driven by the general improvement of the urbanization.
Costa Esmeralda between Pinamar and the Partido de la Costa (Photo Courtesy: Eidico)
The return of enthusiasm for investing in land, especially in gated communities near the sea, is due to a combination of economic, social and strategic factors. “One of the key points is the preservation of value in the face of economic uncertainty. Even though this is a year, especially in this second part, where there are clear signs of recovery and reactivation in general, in contexts of high inflation or devaluation, land is a safe haven asset. Investors perceive it as a safe and stable option, with less volatility than other alternatives such as bonds or stocks,” said Peralta.
Luis Signoris , general manager of CGF and responsible for Lagoon Pilar, said that the country offers competitive opportunities compared to other markets in the region. “Projects with crystal-clear lagoons, beaches and strategic locations make properties highly sought after. In addition, temporary rentals, driven by families looking for a summer near the city, reinforce the profitability of the sector,” he explained.
A three-room apartment at Lagoon Pilar, for the full season from December 24 to January 31, costs USD 3,500, while a studio apartment is between USD 1,700 and USD 2,000, with all expenses included.
Aerial image of Ayres de Cardales, another of the developments that is coming to the Exaltación de la Cruz district
The suburban real estate market during 2024 went through very different stages. Alejandro Sbrancia , managing partner of Winterra, highlighted that, in the first months of the year, the sector managed to sustain the sale of lots and apartments in pre-sale thanks to the financing options offered by developers. “Proposals such as terms of up to 50 installments in pesos adjusted by the Argentine Chamber of Construction (CAC) Index or 50 fixed installments in dollars allowed to streamline operations in a challenging context,” he explained.
Projects such as Prana San Isidro and Verona Pilar have positioned themselves as attractive options in a market where buyers are seeking to anticipate rising replacement costs.
Sbrancia added: “The current context combines unique opportunities with signs of growth for 2025. The combination of direct financing and expectations of future appreciation is key to reactivating both the demand of investors and those seeking projects for personal use.”
The land market will close 2024 with a positive balance and optimistic prospects for next year. Brea concluded: “Economic stabilization and the expansion of infrastructure in suburban areas will boost the sector in 2025. Cardales and Pilar would capture demand, but we see great potential in emerging areas such as Benavídez, in Tigre.”
www.buysellba.com
Source:
La venta de lotes en barrios cerrados cierra el año en alza: qué buscan los compradores
El interés por los terrenos en urbanizaciones privadas aumentó en 2024, impulsado por cambios en las prioridades para habitar, opciones de financiación y el atractivo de nuevos desarrollos. Pilar y Tigre, las zonas que lideran la demanda
www.infobae.com
December 23, 2024
Interest in land in private developments increased in 2024, driven by changes in housing priorities, financing options and the attractiveness of new developments. Pilar and Tigre, the areas leading the demand
By Jose Luis Cieri
Before the arrival of summer, the suburban real estate market was activated
The market for lots in gated communities and private developments experienced growth during 2024, especially towards the end of the year. Factors such as economic recovery, financing offers and renewed interest in open spaces explain this trend, which positions areas such as Pilar, Tigre and Los Cardales, in the Exaltación de la Cruz district, as benchmarks in the sector.
Since the pandemic, progress has not stopped and the interest in living or going on weekends to areas close to nature and bodies of water has increased the demand to reside in different private developments distributed in the suburban real estate market.
According to Ezequiel Farina , a partner at J Desarrollos, this phenomenon has both economic and social roots. “The pandemic marked a change in habitat preferences, with priority given to green spaces and contact with nature. This, coupled with teleworking, prompted several families to move away from urban centers. In 2024, the stability of the dollar and low inflation reinforced the perception of lots as a safe investment,” he told Infobae .
The interest in land is not only a response to a desire for quality of life, but also to its attractiveness as a safe haven for value. Lots in dollars maintain their stability compared to other investment options, while the payment facilities offered by developers broaden access to this market.
In projects such as ALTOS, in Pilar, lots are sold from USD 70,000, with financing plans of up to 60 installments, according to Farina.
Valuation in key areas
Sustained demand has led to a slight appreciation in the prices of lots in established areas such as Pilar. Land in private developments has increased between 10% and 20% in dollars in the last year, depending on the location and services offered.“In our case, we maintain competitive prices to attract a diverse public. We hope that the consolidation of the neighborhood and the improvements in infrastructure will further boost the value of the properties in the medium term,” said Farina.
In Los Cardales, the expansion of developments such as Ayres de Cardales reinforces the importance of this region. This neighbourhood, designed by the BMA Arquitectos studio, combines large plots of land ranging from 2,300 to 3,900 m2 with a natural environment that preserves 50% of the common green areas.
Render of ALTOS Concept Living, a development that is coming to Pilar
Javier Brea , the project's commercial manager, highlighted that the values of the lots range between USD 80,000 and USD 200,000. “The design responds to those who seek a rural lifestyle without sacrificing quality of services and connectivity,” he said.
What buyers are looking for
The preferences of today's buyers reflect a change in priorities. According to Farina, strategic location is the main decision factor, especially proximity to essential services, schools and quick access to cities. In areas such as Pilar, easy access by highways is a key differentiator.In addition to location, amenities play a central role. Sports infrastructure, recreational spaces and services such as 24-hour security and coworking are highly valued. “Families prioritize projects that offer quality of life, such as green areas and social clubs,” Farina explained.
The size and orientation of the lot also influence the choice. Larger plots, with views of green areas, tend to attract those seeking exclusivity and contact with nature.
Gonzalo Urdapilleta , from Teresa Urdapilleta Properties, attributed this growth to the perception of economic stability and the acceptance of new construction prices. “The cost of urbanization and replacement has increased, but buyers understand that it is a strategic opportunity to protect the value in the long term. This has reactivated projects that had been postponed,” he explained.
Money laundering was a key factor in the upturn in the land market, allowing buyers to channel funds into land in dollars. This mechanism not only encouraged purchases, but also financed new stages of projects, generating a virtuous cycle of investment.
Urdapilleta explained that the money laundering, in addition to attracting investors, made it possible to boost projects with new infrastructure. “This tool was key to achieving important stages of development.
On the Atlantic Coast
In addition to Canning, Hudson , Moreno (in the GBA West), another area that is expanding with private neighborhoods is the Atlantic Coast.In high-demand areas such as Costa Esmeralda (between Partido de la Costa and Pinamar), land prices also registered year-on-year increases of up to 15%, especially in premium sectors. Luis Peralta , sales manager at JPU Urruti, highlighted that the strategic location and the consolidation of domestic tourism are key factors in attracting both investors and buyers looking for a second home.”
Premium areas with golf or sea views tend to appreciate the most, with annual increases of over 20%, while standard areas or areas far from amenities, although growing less, tend to appreciate between 5 and 10%, driven by the general improvement of the urbanization.
Costa Esmeralda between Pinamar and the Partido de la Costa (Photo Courtesy: Eidico)
The return of enthusiasm for investing in land, especially in gated communities near the sea, is due to a combination of economic, social and strategic factors. “One of the key points is the preservation of value in the face of economic uncertainty. Even though this is a year, especially in this second part, where there are clear signs of recovery and reactivation in general, in contexts of high inflation or devaluation, land is a safe haven asset. Investors perceive it as a safe and stable option, with less volatility than other alternatives such as bonds or stocks,” said Peralta.
Balance and outlook for 2025
Real estate is an attractive option for those looking to invest in Argentina, even with current dollar values.Luis Signoris , general manager of CGF and responsible for Lagoon Pilar, said that the country offers competitive opportunities compared to other markets in the region. “Projects with crystal-clear lagoons, beaches and strategic locations make properties highly sought after. In addition, temporary rentals, driven by families looking for a summer near the city, reinforce the profitability of the sector,” he explained.
A three-room apartment at Lagoon Pilar, for the full season from December 24 to January 31, costs USD 3,500, while a studio apartment is between USD 1,700 and USD 2,000, with all expenses included.
Aerial image of Ayres de Cardales, another of the developments that is coming to the Exaltación de la Cruz district
The suburban real estate market during 2024 went through very different stages. Alejandro Sbrancia , managing partner of Winterra, highlighted that, in the first months of the year, the sector managed to sustain the sale of lots and apartments in pre-sale thanks to the financing options offered by developers. “Proposals such as terms of up to 50 installments in pesos adjusted by the Argentine Chamber of Construction (CAC) Index or 50 fixed installments in dollars allowed to streamline operations in a challenging context,” he explained.
Projects such as Prana San Isidro and Verona Pilar have positioned themselves as attractive options in a market where buyers are seeking to anticipate rising replacement costs.
Sbrancia added: “The current context combines unique opportunities with signs of growth for 2025. The combination of direct financing and expectations of future appreciation is key to reactivating both the demand of investors and those seeking projects for personal use.”
The land market will close 2024 with a positive balance and optimistic prospects for next year. Brea concluded: “Economic stabilization and the expansion of infrastructure in suburban areas will boost the sector in 2025. Cardales and Pilar would capture demand, but we see great potential in emerging areas such as Benavídez, in Tigre.”
www.buysellba.com
