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They are competitors but 20 companies from the same sector have joined together so that people can find a property faster - La Nacion Propiedades
Source:
www.lanacion.com.ar
October 28, 2024
They created a digital platform that will concentrate the offer of all the participating companies
By Maria Josefina Lanzi
The property market adds a new platform to search for properties Shutterstock
They say that unity is strength and this is also the case for several Argentine real estate companies . Twenty real estate companies in the market decided to create a network between them and created a digital platform that concentrates the offer of properties from each of them with an average ticket of more than US$200,000. “More and more people want several real estate companies to work on their property, for this reason, these types of initiatives are key. We invest in technology and join forces so that owners have more possibilities to sell faster ,” explains Alejandra Covello, director of the real estate company that bears her name and one of the promoters of this project.
This is a website called Selectia that has 10,000 properties, of which 6,000 are located in the City of Buenos Aires, with a special presence in Recoleta, Palermo and Belgrano. The rest of the properties are distributed between the Province of Buenos Aires, other areas of Argentina and Uruguay.
The real estate agencies that make up this alliance serve the most premium market in the City Ricardo Pristupluk
“The platform is a response to a rapidly changing market and the emergence of technology, which creates new challenges and opportunities,” reveals Fabián Achával, from the real estate company of the same name, one of the founders of the initiative, adding: “ We are committed to achieving synergies, economies of scale and the use of technology to generate high-impact tools.”
“The network was born four years after the creation of the ROI (Real Estate Operations Survey), where some of its members decided to go a step further and start a joint investment in technology and marketing and to strengthen ourselves ,” adds Soledad Balayan, owner of Maure Inmobiliaria, one of the companies participating in the initiative. “We are a network of real estate agencies, each one different, with its own brands, styles, with a heterogeneous range of expertise,” said Francisco Villamayor, founder of Bresson Brokers, another of Selectia’s real estate agencies, on Tuesday at the platform’s inauguration event.
The creation of a property portal that will allow a complete, unified and simple search Shutterstock
“ It was becoming increasingly clear that it was going to be difficult to continue doing business as we did before, to continue operating in the same way with so many changes. And that was a bit of the logic behind why we joined together as a network: we had to be able to respond to that market,” says Achával.
In its initial phase, Selectia will focus on three pillars: the creation of a property portal that will allow for a unified search; the generation of technological and administrative synergies, through the implementation of advanced technology and optimized processes to improve services; and finally, the organization of events and spaces for interaction between actors in the sector to promote collaboration and the creation of business opportunities.
The real estate agencies that make up this alliance are: Adriana Massa, Altgelt, Asempro, Braulio, Bresson Brokers, Capilla García Fernández, Click Aparts, Covello, Di Mitrio, Evoluer, Fabián Achával Propiedades, GPS Real Estate, Interwin, Izrastzoff, Krell Brokers, LM Elizalde, Maure Inmobiliaria, Mel Inmobiliario, Predial and RGM. The network has been inspired by experiences in markets in the United Kingdom, France and Spain.
www.buysellba.com
Source:
Son competencia pero 20 empresas de un mismo sector se juntaron para que la gente encuentre más rápido una propiedad
Crearon una plataforma digital que concentrará la oferta de todas las compañías que participan
www.lanacion.com.ar
October 28, 2024
They created a digital platform that will concentrate the offer of all the participating companies
By Maria Josefina Lanzi
The property market adds a new platform to search for properties Shutterstock
They say that unity is strength and this is also the case for several Argentine real estate companies . Twenty real estate companies in the market decided to create a network between them and created a digital platform that concentrates the offer of properties from each of them with an average ticket of more than US$200,000. “More and more people want several real estate companies to work on their property, for this reason, these types of initiatives are key. We invest in technology and join forces so that owners have more possibilities to sell faster ,” explains Alejandra Covello, director of the real estate company that bears her name and one of the promoters of this project.
This is a website called Selectia that has 10,000 properties, of which 6,000 are located in the City of Buenos Aires, with a special presence in Recoleta, Palermo and Belgrano. The rest of the properties are distributed between the Province of Buenos Aires, other areas of Argentina and Uruguay.
The real estate agencies that make up this alliance serve the most premium market in the City Ricardo Pristupluk
“The platform is a response to a rapidly changing market and the emergence of technology, which creates new challenges and opportunities,” reveals Fabián Achával, from the real estate company of the same name, one of the founders of the initiative, adding: “ We are committed to achieving synergies, economies of scale and the use of technology to generate high-impact tools.”
“The network was born four years after the creation of the ROI (Real Estate Operations Survey), where some of its members decided to go a step further and start a joint investment in technology and marketing and to strengthen ourselves ,” adds Soledad Balayan, owner of Maure Inmobiliaria, one of the companies participating in the initiative. “We are a network of real estate agencies, each one different, with its own brands, styles, with a heterogeneous range of expertise,” said Francisco Villamayor, founder of Bresson Brokers, another of Selectia’s real estate agencies, on Tuesday at the platform’s inauguration event.
Collaborate to generate more impact
“In 2018, the government devalued the currency and the real estate market collapsed. Since then, the published values ceased to be a reference and the need for ROI arose, the real estate radar that we publish every two months with information from the sector, which helps with appraisals,” Achával explained. He explained that a few months after the market collapse, two important events took place in the sector: a change in the topography of the real estate market, because networks began to expand, and the emergence of artificial intelligence, with new tools introduced by technologies.
The creation of a property portal that will allow a complete, unified and simple search Shutterstock
“ It was becoming increasingly clear that it was going to be difficult to continue doing business as we did before, to continue operating in the same way with so many changes. And that was a bit of the logic behind why we joined together as a network: we had to be able to respond to that market,” says Achával.
In its initial phase, Selectia will focus on three pillars: the creation of a property portal that will allow for a unified search; the generation of technological and administrative synergies, through the implementation of advanced technology and optimized processes to improve services; and finally, the organization of events and spaces for interaction between actors in the sector to promote collaboration and the creation of business opportunities.
The real estate agencies that make up this alliance are: Adriana Massa, Altgelt, Asempro, Braulio, Bresson Brokers, Capilla García Fernández, Click Aparts, Covello, Di Mitrio, Evoluer, Fabián Achával Propiedades, GPS Real Estate, Interwin, Izrastzoff, Krell Brokers, LM Elizalde, Maure Inmobiliaria, Mel Inmobiliario, Predial and RGM. The network has been inspired by experiences in markets in the United Kingdom, France and Spain.
www.buysellba.com
