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The Great Led Zeppelin Wine Pairing is a series of "wine and music pairings," created by noted restaurateur and viticulturist Joe Bastianich and writer-musician Mike Edison, along with writer and wine expert David Lynch. Bastianich and Lynch are both recipients of the James Beard Award.
The idea was formed when Bastianich and Edison were pondering how to pair the songs of Led Zeppelin with various wines.
"Our passion for wine is only rivaled by our passion for Zeppelin," said Bastianich, and encouraged attendees to "taste with their ears and listen with their mouths."
Edison, in an interview with publishing blog Galley Cat, said, "Either you see this as a hyper-intellectual exercise in promoting the lexicon of oenology as a valid critical system while simultaneously subverting it and subjecting it to ridicule—or you think it is just some dudes who want to drink some really good wine and listen to Led Zeppelin. No matter what, it is still going be the best salon since Dorothy Parker made that crack about horticulture."

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