Cyber Monday was a HUGE success. These numbers also give reassurance that the recession has probably seen it's worst and heading up.
The CyberMonday 2024 event in Argentina total figures have been tallied with record-breaking sales, significantly surpassing expectations:
The Argentine Chamber of Electronic Commerce (CACE) reported sales of over 493 billion Argentine pesos, a 213% increase compared to CyberMonday 2023.
The event generated approximately 114 million pesos in sales per minute.
5.5 million purchase orders were registered, a 34% increase from the previous year.Mercado Libre
Sold over 7 million products, a 34% increase compared to CyberMonday 2023.
Experienced 23% growth compared to Hot Sale 2024.
Categories with the highest growth in units sold were Supermarket (+53%), Health & Sports (+43%), Technology (+34%), and Fashion & Beauty (+32%)Tiendanube
Recorded total sales of 35.073 billion pesos, a 232% increase from CyberMonday 2023.
The average ticket was 82,834 pesos, with an average of 4 products per order.
Recorded total sales of 35.073 billion pesos, a 232% increase from CyberMonday 2023
The average ticket was 82,834 pesos, with an average of 4 products per order.
71% of sales were made with credit cards14% through bank transfers
53% of payments were made in a single installment.These results reflect a strong reactivation of online consumption in Argentina, with significant growth across multiple categories and e-commerce platforms.