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Real Estate Sales Growing interest in buying apartments in gated communities: what buyers are looking for and at what prices - Infobae

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Growing interest in buying apartments in gated communities: what buyers are looking for and at what prices - Infobae


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The most sought-after units combine views of greenery or water with amenities and spacious spaces. What factors explain this phenomenon and what do those who choose to get away from the traditional urban environment prioritize?



By Jose Luis Cieri





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One of the pools at Marinas del Portezuelo, in Nordelta, a very popular place when high temperatures arrive

Interest in buying apartments in gated communities remains strong due to a change in the priorities of property seekers. Proximity to greenery or water has become a decisive factor for those who want to get away from the traditional urban environment without giving up amenities.



This type of development offers a combination of tranquility, security and access to recreational spaces , characteristics that are highly valued following the changes in lifestyle that have been consolidated in recent years.

The most sought-after units are those with two and three rooms, with large balconies or terraces, and those that include amenities such as swimming pools, gyms and garages. Prices are usually between USD 2,000 and USD 3,500 per square meter , depending on the location and services offered.



Buyers who choose the Greater Buenos Aires (GBA) real estate market prioritize contact with nature and the possibility of having larger spaces, without the limitations that life in urban or central buildings sometimes imposes.

In the Citytown

Demand for apartments in gated communities continues to rise, driven by competitive prices and the appeal of living near green spaces or bodies of water.



According to Gustavo Iglesias , from Iglesias Real Estate, the combination of the fall of the dollar “and the differences in costs compared to areas with higher density has favored the purchase decision.”





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View from an apartment in Puerto Escondido

In areas such as Nordelta, the most affordable apartments are those located in simple condominiums, with values ranging from USD 2,000 per m2 in basic units to USD 5,000 per m2 in higher-category properties with outstanding amenities.

Iglesias explained that “buyers are mainly looking for quality of life and spaces that allow them to reduce expenses and facilitate maintenance, with two- and three-room apartments being the most important .”

Buyer profiles range from young couples and separated people to older adults who choose to move closer to their relatives or for a more manageable home.





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The barbecue area in one of the complexes located in Nordelta

Iglesias added that the expenses, although they impact rents, are competitive compared to properties with similar characteristics in CABA. In addition, he highlighted that areas such as Puerto Escondido and Bahía Grande, with access to lagoons or rivers , have great growth potential in 2025 due to their privileged environment and economic projection.

With its own crystal clear lagoon

In developments such as Lagoon Pilar, located in the Pilar district, demand has been reactivated after a 2024 marked by economic uncertainty and a decline in operations. The beginning of the new year shows a more encouraging scenario for this market segment.

Luis Signoris , general manager of CGF and responsible for development, explained that the post-pandemic redefined buyers' priorities.





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Pilar Lagoon, with its own lagoon

“The most affordable apartments in Lagoon Pilar start at USD 130,000 for two-room apartments with a garage, terraced balcony and grill, while three-room apartments start at USD 160,000,” Signoris explained.

These values represent approximately USD 2,300 per m2 , a competitive figure considering the included services, such as beach, lagoon, sports fields and permanent security.

Signoris pointed out that several investors are also interested in these properties due to their potential for returns , both in vacation and long-term rentals. “The expenses at Lagoon Pilar are up to 40% lower than those of apartments with similar amenities in neighborhoods such as Palermo or Barrio Norte, which makes them particularly attractive.”

Looking ahead to 2025, Signoris highlighted Pilar Norte as one of the areas with the greatest growth potential. He also pointed out the impact that measures such as divisible mortgages could have , which would open up new opportunities for sectors that have had limited access to credit in the past. “If we manage to maintain economic stability and eliminate the exchange rate restriction, we are facing a very auspicious horizon for real estate developments in green areas,” he added.

The West, in expansion

Interest in apartments in green areas in the west of GBA, such as Parque Leloir , continues to increase, driven by a combination of security and proximity to access.

Andrés Castaldo , partner of the real estate company Matías Szpira Bienes Raíces and the developer Grupo MSZ, said that these factors generated a dynamic niche in both supply and demand. “Often, units with small gardens , grills or large common spaces are prioritized, and they are intended for young families who prioritize security and quality of life.





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One of the neighborhoods with apartments in an area close to Parque Leloir, Ituzaingó district

“Average prices in the area start at USD 120,000 for two-room apartments with standard finishes, while premium units are around USD 2,200 per square meter ,” Castaldo explained.

He also highlights that two-bedroom apartments, with a size of at least 85 m2 , are a highly sought-after option, especially in well-developed projects.

As a reference, Grupo MSZ is marketing 84 m2 units in Parque Leloir from USD 161,000, with a very positive reception from the market.

The profile of buyers includes both families looking to get away from urban centres, opting for areas such as Francisco Álvarez or General Rodríguez , as well as those who prefer proximity to the city.

Regarding projections for 2025, Castaldo highlighted the potential of Parque Leloir due to its characteristic trees, proximity to access points such as Camino del Buen Ayre and the development of a premium gastronomic circuit .





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Tradition, one of the projects that will arrive in the western part of GBA

He also noted that improved economic expectations and the boost in mortgage lending boosted demand, especially for properties worth up to USD 250,000, and strengthened this segment of the suburban real estate market .

Southern destination

The demand for apartments in green areas in the south of the GBA is consolidated in areas such as Hudson and Canning .







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An apartment in Greenville, on Hudson

According to Ariel Bechara Aded , from Bechara Inmobiliaria, interest in these developments has increased due to a change in expectations and the recent stability of the dollar. “Two-room apartments start at USD 120,000, while three-room apartments have prices from USD 150,000 .”

The profile of those interested is varied. Bechara Aded explained that, although families lead the demand for houses, in the case of apartments, single people and couples without children, both young and middle-aged, stand out.

In the rental market, expenses are a key factor. “Several owners assume the payment of expenses to make their unit more competitive, thus allowing tenants to only worry about the monthly rent,” he added.





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They are buildings close to green areas, bodies of water or pools.

Hudson and Canning are positioned as the areas with the greatest growth potential in 2025 , thanks to their proximity to CABA and their accessibility.

The certainty generated by recent economic policies has strengthened demand in these areas. “It is essential that, by achieving savings capacity, demand can be more inclined to obtain mortgage loans or access financing offered by developers to complete a purchase,” concluded Bechara Aded.





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