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Record number of searches on real estate portals: why interest in buying or renting properties has grown - Infobae
Source:
www.infobae.com
January 03, 2025
Per month, they exceed 16 million. This figure accompanies the recovery of the sector, especially in CABA and the province of Buenos Aires, where 2024 would have closed with more than 155,000 operations.
By Jose Luis Cieri
In 2024, real estate portals reported record growth data, in line with the improvement in the real estate market (Photo: Getty)
The real estate market in the city and province of Buenos Aires showed clear signs of recovery during 2024, driven by a significant increase in demand . This rebound is reflected in a higher volume of inquiries and completed transactions, according to data from various specialized portals.
In this context, the deeds in CABA and in the province could exceed 155,000 purchase-sale transactions by the end of 2024 , according to the Notary Associations, even with December still to be computed (data that will only be known at the end of this month).
In November, property portals registered a record 16,394,000 visits, representing a 70% increase compared to the same month last year. This level of searches reinforces the interest in both buying and renting.
Daniel Bryn , from Zipcode and Monitor Inmobiliario, highlighted that this activity is due, in part, to the expectations generated by economic stabilization and the perception of opportunity in the market, with prices still competitive compared to previous years.
“The expansion of the use of real estate portals in 2024 is due to a more predictable dollar, the reappearance of mortgage loans and money laundering. However, many people with dollars saved up finally made decisions, such as selling to buy or looking for properties to rent. It all starts with visits to the portals,” Bryn explained.
The sector has acknowledged that between 70% and 80% of sales are made through a visit to a website, by consulting properties, analyzing listings and making contact with sellers.
Bryn noted: “The indicator reflects an increase in initial demand, driven by positive news that led more people to complete transactions, something visible in the growth of deeds.”
In Argentina, the platform has more than 600,000 active ads, more than 22 million visits in the last six months and collaborates with more than 5,500 real estate agencies and developers.
Argenprop highlighted that inquiries about properties for sale grew by 30% year-on-year when comparing October with the same month in 2023. In addition, the repeal of the Rental Law created a more favorable scenario for buyers and tenants.
According to Gonzalo Villanustre , CEO of Argenprop, “the return of mortgage loans was a key catalyst for this change in trend.” Furthermore, this tool is expected to continue consolidating in 2025, with a recovery towards the activity levels recorded seven years ago.
Digitalisation was key in this stage of recovery of the real estate market. Villanustre reported that traffic on its platform reached figures similar to those of 2017. “The average number of visits per month grew by 780,000, and 300,000 new unique users were achieved,” he explained.
Zonaprop, in a report based on data from the buying and selling market, confirmed that demand increased by 99% since the beginning of the year. And then the volume of demand remained stable. In March, April and May, there was an increase of 21%, 18% and 20% in the search for acquisition, respectively, in line with the reactivation of mortgage loans launched at the end of April, reported this portal.
Similarly, Cabaprop reported a 900% growth in visibility since its launch in mid-year, driven mainly by advertising strategies and campaigns in traditional media such as subways and buses.
One- and two-bedroom properties lead real estate searches; apartments represent 58% of digital queries
This portal, which operates exclusively in CABA, currently has more than 30,000 properties for sale and more than 6,000 for rent, and the majority are apartments.
The most sought-after properties include apartments (58%), houses (14%), land (19%) and PH (9%). As for completed transactions, apartments take the lead, representing 79% of the transactions closed in CABA. According to Bryn, areas such as Palermo, Nuñez, Villa Urquiza and Belgrano stand out for their high demand , followed by traditional neighborhoods such as Recoleta and Caballito.
One of the most notable factors that influenced the resurgence of the market is the return, in mid-2024, of UVA mortgage loans, which were not available on a massive scale since 2017 (Illustrative Image Infobae)
Cabaprop confirmed these dynamics: searches for one-bedroom apartments represented 38% , followed by two-bedroom properties (32%).
As for location, Frangella highlighted that the neighborhoods of Palermo, Belgrano and Villa Urquiza are the most popular for both buying and renting.
According to Frangella, “properties remain relatively cheap compared to their historical value and compared to other international cities.”
With the return of credit tools, greater regulatory stability and the advance of digitalization, the coming months are shaping up to be favorable for the real estate sector in CABA and the province of Buenos Aires, according to market sources.
www.buysellba.com
Source:
Récord de búsquedas en los portales inmobiliarios: por qué creció el interés para comprar o alquilar propiedades
Esta cifra acompaña la recuperación del sector, especialmente en CABA y provincia de Buenos Aires, donde 2024 apunta a cerrar con más de 150.000 operaciones, aún con diciembre por computar según los Colegios de Escribanos de cada distrito
www.infobae.com
January 03, 2025
Per month, they exceed 16 million. This figure accompanies the recovery of the sector, especially in CABA and the province of Buenos Aires, where 2024 would have closed with more than 155,000 operations.
By Jose Luis Cieri
In 2024, real estate portals reported record growth data, in line with the improvement in the real estate market (Photo: Getty)
The real estate market in the city and province of Buenos Aires showed clear signs of recovery during 2024, driven by a significant increase in demand . This rebound is reflected in a higher volume of inquiries and completed transactions, according to data from various specialized portals.
In this context, the deeds in CABA and in the province could exceed 155,000 purchase-sale transactions by the end of 2024 , according to the Notary Associations, even with December still to be computed (data that will only be known at the end of this month).
In November, property portals registered a record 16,394,000 visits, representing a 70% increase compared to the same month last year. This level of searches reinforces the interest in both buying and renting.
Daniel Bryn , from Zipcode and Monitor Inmobiliario, highlighted that this activity is due, in part, to the expectations generated by economic stabilization and the perception of opportunity in the market, with prices still competitive compared to previous years.
“The expansion of the use of real estate portals in 2024 is due to a more predictable dollar, the reappearance of mortgage loans and money laundering. However, many people with dollars saved up finally made decisions, such as selling to buy or looking for properties to rent. It all starts with visits to the portals,” Bryn explained.
The sector has acknowledged that between 70% and 80% of sales are made through a visit to a website, by consulting properties, analyzing listings and making contact with sellers.
Bryn noted: “The indicator reflects an increase in initial demand, driven by positive news that led more people to complete transactions, something visible in the growth of deeds.”
Expanding
According to data from Mercado Libre Inmuebles, both the supply and searches on its platform registered constant growth, which made 2024 the most dynamic year of the last six years.In Argentina, the platform has more than 600,000 active ads, more than 22 million visits in the last six months and collaborates with more than 5,500 real estate agencies and developers.
Argenprop highlighted that inquiries about properties for sale grew by 30% year-on-year when comparing October with the same month in 2023. In addition, the repeal of the Rental Law created a more favorable scenario for buyers and tenants.
According to Gonzalo Villanustre , CEO of Argenprop, “the return of mortgage loans was a key catalyst for this change in trend.” Furthermore, this tool is expected to continue consolidating in 2025, with a recovery towards the activity levels recorded seven years ago.
Digitalisation was key in this stage of recovery of the real estate market. Villanustre reported that traffic on its platform reached figures similar to those of 2017. “The average number of visits per month grew by 780,000, and 300,000 new unique users were achieved,” he explained.
Zonaprop, in a report based on data from the buying and selling market, confirmed that demand increased by 99% since the beginning of the year. And then the volume of demand remained stable. In March, April and May, there was an increase of 21%, 18% and 20% in the search for acquisition, respectively, in line with the reactivation of mortgage loans launched at the end of April, reported this portal.
Similarly, Cabaprop reported a 900% growth in visibility since its launch in mid-year, driven mainly by advertising strategies and campaigns in traditional media such as subways and buses.
One- and two-bedroom properties lead real estate searches; apartments represent 58% of digital queries
This portal, which operates exclusively in CABA, currently has more than 30,000 properties for sale and more than 6,000 for rent, and the majority are apartments.
Changes in buyer preferences
Diego Frangella , president of the Buenos Aires Real Estate Association, said that the repeal of the Rental Law with DNU 70/2023 was decisive in boosting the real estate market, as it generated a greater supply and made negotiations between owners and tenants more flexible. “This measure opened space for more balanced negotiations and contributed to an average 10% growth in the value of used apartments for sale due to the overall improvement of the segment.”The most sought-after properties include apartments (58%), houses (14%), land (19%) and PH (9%). As for completed transactions, apartments take the lead, representing 79% of the transactions closed in CABA. According to Bryn, areas such as Palermo, Nuñez, Villa Urquiza and Belgrano stand out for their high demand , followed by traditional neighborhoods such as Recoleta and Caballito.
One of the most notable factors that influenced the resurgence of the market is the return, in mid-2024, of UVA mortgage loans, which were not available on a massive scale since 2017 (Illustrative Image Infobae)
Cabaprop confirmed these dynamics: searches for one-bedroom apartments represented 38% , followed by two-bedroom properties (32%).
As for location, Frangella highlighted that the neighborhoods of Palermo, Belgrano and Villa Urquiza are the most popular for both buying and renting.
Outlook for 2025
Despite the fact that economic challenges remain, sector players agree that the recovery of the Argentine real estate market could expand further during 2025.According to Frangella, “properties remain relatively cheap compared to their historical value and compared to other international cities.”
With the return of credit tools, greater regulatory stability and the advance of digitalization, the coming months are shaping up to be favorable for the real estate sector in CABA and the province of Buenos Aires, according to market sources.
www.buysellba.com
