Who knows? Some people might, but not as many for that store to be able to keep those prices up.
Last year in Mexico City we discovered some really good Mexican coffee, we found it at Costco and decided to give it a try. Wow! It was so good. I knew that Argentine coffee was not going to be that good, but never imagined that it would be so bad and that café torrado is still consumed here.
We decided to only buy the coffee that was available at a reasonable price (I forget the brand, it was tostado, not torrado, and rather bad compared to what we were used to). Then in late November, ground coffee disappeared, suddenly you could only find a brand or two of torrado and instant coffee. We had bought several packages in mid-November, but by late December all we could find was torrado. Ugh! Now more brands are available and the prices are coming down, but Coto still wants 10K for the tostado coffee we used to buy; we won't buy it until the price goes way down.